After the success of the initial phase, Whirlpool launched the first marketing campaign with Salesforce Marketing Cloud. Alongside the newsletter module, Tinext configured MobileConnect, allowing customers to subscribe to the newsletter via SMS.
Next, Whirlpool decided to integrate and implement predictive intelligence to observe customer behaviour and build preference profiles anticipating consumers’ future needs.
On the web publishing side, with CloudPages, Whirlpool was able to configure engaging content for landing pages available to all European countries. Since CloudPages is part of the Marketing Cloud platform, the client can access the same content assets used in other applications to maintain brand standards across all digital channels.
In light of the pilot project’s success in Italy, Whirlpool will be expanding the program to 6 new countries.