Marketing Campaigns
To create a successful marketing campaign, it is important to combine creativity and technology.
In an era in which there are new ways to use content, marketers must increasingly use data to get to know their audience and reach them with the right message at the right time.
Using the latest marketing technologies, you can reach your target with one-to-one messages. This allows you to send personalised, multi-channel communication to users, through social media, apps, email and SMS, to accompany them on their customer journey. Creative content must travel at the same speed as the sales process and, to do that, it is important to leverage the data that allows you to attract attention and engage customers during the decision-making process.
Today, consumers are increasingly connected through smartphones, tablets and computers, and they decide how, where and when to interact with a brand. This means that the messages must be sent on the best channel to reach the correct audience segment during the customer journey. Marketing automation technologies can support companies in this domain
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Through data analysis and advanced marketing automation technologies like Salesforce Marketing Cloud, a brand can personalise messages, proposing relevant content and superior customer experience.
User data are nowadays paramount to execute successful marketing campaigns. Therefore, a sounding data collection strategy must be envisioned and implemented to make sure user information and insights actually help to deeply understand your target audience and market your message accordingly.
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Digital transformation is not only about implementing new software and technology. That’s why Tinext consulting teams are at your disposal with down-to-earth consulting and practical advice to set up a Multi-Channel Marketing Strategy.
Design & Luxury Goods
Fashion
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Financial Services
Public Sector
Insurance
Manufacturing
Media & Entertainment
Telecommunications
Travel & Tourism
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