Track user behaviour with Liferay Analytics Cloud
Liferay Analytics Cloud is an advanced technology that tracks user behaviour and is an ideal cloud-based solution for flexible and scalable businesses. Accurate and in-depth monitoring allows you to build personalised customer journeys to offer individual experiences based on analytics data and segmentation, natively connected to Liferay DXP.
It is an indispensable tool for digital marketing, helping you to create optimised digital strategies to maximise investments and improve business performance. You can also define bespoke KPIs, applying touchpoints to enhance digital experiences.
The main advantage of Liferay Analytics Cloud is that it allows you to extract nominal data with a user identification process that helps to develop dedicated insights. Each process is tracked precisely so that you can evaluate user engagement and satisfaction in real-time, with simplified business strategy management through a single centralised interface.