STRATEGY & TRANSFORMATION

Vision and directions for your digital transformation initiatives

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Foundations for a Solid Digital Strategy

Digital initiatives support every function of the organization and to be effective need alignment with corporate objectives and coordination in the execution.

Tinext Strategy and Transformation services act as trait-d’union across different corporate functions and translate business requirements into clear and concrete roadmaps. 

We help customers to develop a vision and strategies behind the implementation of digital transformation projects in the field of Digital Experience, CRM & Customer engagement, UX/UI Design and Multi-Channel Marketing.

Digital Experience Strategy

DX Strategy services are designed to help companies in framing and prioritizing their digital initiatives by identifying user personas and mapping customer experience across one or multiple digital channels (web, portal, mobile, social…), from prospecting to purchase, from usage to re-engagement.

UX & UI Design Strategy

DX Design services address specific needs in the field of UX and UI, and help companies conceiving and redesigning their customer-facing digital assets (web, portals, commerce, apps, wearables…) to create consistent and seamless digital experiences.

CRM & Customer Engagement Strategy

CRM and Customer Engagement Strategy services are designed to define the vision for CRM implementation across the organization and to derive initiatives related to 360-view of the customer, sales processes optimization, service management, loyalty, marketing, partner and customer communities and, more in general, Service Design.

Multi-Channel Marketing Strategy

Multi-channel Marketing Strategy consulting services are designed to support companies in creating a set of marketing automation journeys to orchestrate marketing messages and communications across multiple channels such as email, in-app push notifications, SMS and social media. 

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