Insurance

A website relaunch for the insurance company of tomorrow

Home Projects Groupe Mutuel

One of Switzerland’s leading health insurers

Founded in 1890, Groupe Mutuel is one of Switzerland’s leading life and health insurance providers, with over 2,000 employees, five service centres and 34 branches that serve close to 1.4 million private customers and approximately 22,000 corporate customers.

Time constraints, massive content uploads and strict quality requirements

Recognising the growing importance of the Internet in modern society, Groupe Mutuel became aware that its corporate website required a redesign. The company ultimately decided that Magnolia CMS was the best content management system for its needs and, after a detailed presentation, chose Tinext for its ability to rapidly increase the resources available and to manage the transition between the old and new websites.

Quality was a priority for the client, who requires complex graphics produced by internal teams, ergonomics/UX defined and controlled by external experts, and strict validation cycles across the board. Tight timelines were another challenge, with only six months to implement analyses, upload massive amounts of content and introduce several new features.

Content, cross-device functionality and millions of visits

For Groupe Mutuel, information requests and the ability to contact customer service were essential, features that had to fit the needs of four fields of coverage and expertise, each with different products.

Focusing on the user experience and interactive features, Tinext created a website that is flawless on any device with clear, easy-to-find explanations across more than 2,000 pages, thereby avoiding the need to call or write to the contact centre. Behind the scenes, the requirements were notable: the website receives 1.5 million page views per month with a max of 300 concurrent user sessions. Housing everything on the client’s infrastructure, Tinext integrated the legacy product into the new system and provided a cutting-edge analytics platform, migrating all legacy data. Users at Groupe Mutuel now also log in with various permission levels and content-specific editor groups, mapping them to the corporate security system while operating on a platform where content editing and publishing is simple and easy.

Results

15

Web pages views
every second

1.5 mil

visit/month

3500

user sessions

Real time publishing
 

The collaboration with Tinext went very well. Despite the potential for tensions inherent to this type of project and in the time given, customer-supplier communication was permanent and both parties worked hard to find the best solution for the project. This point was crucial for the success of the project.

Novella Bellonia –
Head of Digital Marketing

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