19 April 2017
The new site was born out of Salone del Mobile's goal to give a wider breath to the brand, emphasizing the vocation to be a global reference point of design news and trends even beyond the trade show, which attracts more and more visitors from all over the world – in 2015 over 300,000.
The objectives are therefore increase audience engagement and drive it into a multi-channel experience. In particular the new site, distinctly "User Centered", aims to:
In terms of layout, an important restyling that enhances the creative component of the event has been done. The homepage remains of key importance in the general website's economy: every specific content emerges in homepage with different levels and modulated depending on the period of year.
The information is profiled on different targets, with dedicated content.