Salesforce Marketing Cloud consultant
Tinext, service company delivering digital projects based on sophisticated market leader and best of the breed solutions, currently seeks for its growing team in Italy an experienced Salesforce Marketing Cloud consultant who have 2+ years experience to join the Salesforce team.
The SFMC consultant is a functional consultant expert on the implementation, configuration, and use of the Salesforce platform with a focus on Marketing Cloud.
He holds all the certifications and trailhead badges that include Sales/Service clouds and Marketing Cloud.
The ideal candidate is able to gather, analyse and interpret information from clients to understand business processes, pain points, business needs and customer experience to deliver Salesforce based technical solutions that leverage the most out of the marketing cloud platform.
Clear communication and the ability to articulate detail clearly and concisely to different stakeholder groups (developers, client stakeholders, account executives, etc) is a must.
- Running workshops on current processes, identifying pain points, proposing and validating target processes and solutions
- Responsible for understanding campaign objectives and tactics
- High level segmentation
- Designing customer journeys and identifying campaign assets
- High level solution architecture including pros and cons and key design decisions
- Working with Marketing Cloud Technical Architect on complex solution architectures
- Platform configuration
- Design data model and configure data extensions
- Prior experience on Marketing Cloud
- Prior consulting experience
- Customer data segmentation
- Basic understanding of SQL, HTML, CSS, AMP Script
- Integration patterns and tools
- Data analysis and cleaning
- Multi channel digital marketing
Certifications highly regarded
- Marketing Cloud Email Specialist (must have)
- Marketing Cloud Consultant (must have)
- Marketing Cloud Social Specialist (nice to have)
- Italian, very proficient in English. French is a plus
- Gallarate (VA) - Italy