• July 2010

Architecture and design definition, and website development of the new portal


The Lake Maggiore Tourist Office (ETLM) is one of the most important Swiss tourist offices, registering around 6 million overnight stays in 2009. What the region offers in terms of tourism is varied and is focused on multiple targets. The majority of tourists, however, come from Germany and from the German speaking part of Switzerland.

The project

Particular attention has been paid to the information architecture and to the integration of data coming from the TicinoInfo database. The new portal has not only a fresh and pleasant design, but also allows content managers to retrieve information from the database and to add their own specific contents (text, images, pictures, video, and much more...) in order to make web pages attractive to prospect tourists.

The project has been developed in cooperation with TicinoInfo SA and Ticino Tourism.

Customer's needs

The Ascona-Locarno portal needed a restyling to align the website to the latest online communication trends. Furthermore, the Lake Maggiore Tourist Office needed to manage the portal contents in an easy and flexible way. Finally, the content editors needed to be autonomous with respect to the technological partner, and the information already provided by TicinoInfo.


 Tinext has performed the following activities for the Lake Maggiore Tourist Office:

  • In depth analysis for the definition of the portal information architecture, encompassing structural and functional aspects
  • Concept and design development
  • Configuration, development, and personalization of the web content management tool (WCM), based on Magnolia
  • Integration with TicinoInfo database
  • ETLM personnel training for managing web contents with the new WCM


The new Ascona-Locarno web portal allows content editors to select existing contents from ticinoinfo and adapting them by adding new information. In so doing, Lake Maggiore Tourist Office is able to present and publish on the web very rich and personalized pages that set the portal apart

Customer: Ente Turistico Lago Maggiore
Goal: New website
Technology: Magnolia CMS
Year: 2010