Tinext and Generali on stage at Magnolia Conference 2016

  • 02 June 2016

On June, 8-9, Tinext will attend Magnolia Conference in Basel as gold sponsor to present the new generali.com web portal success case.

Image Tinext and Generali on stage at Magnolia Conference 2016

Tinext and Generali will tread the stage of Magnolia Conference, the must-attend event held by one of the global leader in Content Management and dedicated to anyone interested in Digital Business: three days of sharing, learning, networking, as well as getting best practice and product updates from the Magnolia team itself.

On Wednesday, 8th, at 1.30 p.m. Maurizio Sofo, Tinext Project Manager and Beatrice Possega, Generali Deputy Head of Web Management, will unveil some of the ingredients of the success of new generali.com during the joint speech: "When insurance meets storytelling: the new Generali multi-targeted business platform".

The new generali.com, a European success case

The new website has been recently recognized ad the best European insurance website according to the 19th annual edition of Webranking FT Europe 500 by Comprend, the main international reference point for corporate websites' quality, and the only survey based on stakeholders.  

Tinext implemented the new CSM and integrations on Magnolia CMS and has been chosen for its solid technical skills on Magnolia CMS development and the proven experience in the financial and insurance sectors.

Tinext delivered a user-centric corporate platform based on Magnolia, with a contemporary user experience, that fosters storytelling through smart content management.

Moreover, the new business platform delivered for Generali is compliant with all the CONSOB (The Italian Commission for Companies and the Stock Exchange) regulations for financial communications and investor relations. 

Key points of the project:

Image Key points of the project:
Efficient and simple information architecture
Engaging content strategy and visual storytelling
Sophisticated media handling - DAM extension
Easy and quick publishing of content, news and press releases
Security, stability and handling of traffic peaks
Categorization of content to create clusters of consistent elements on the website
Enhanced Magnolia Workflow to create specific groups of editors