Client
Royal Caribbean Cruises LTD
The second world's largest cruise company, Royal Caribbean Cruises LTD, is on the market with its brands Royal Caribbean International, Celebrity Cruises, Azamara Cruises, Pullmantur e CDF Croisières de France. With 38 ships and 6 more under construction, the company is the most innovative fleet in the world. More than 200 destinations are offered among Alaska, Latin and South America, Asia, Australia, Bahamas, Bermuda, Canada, Panama Canal, Caraibi, Europa, Galapagos, Hawaii, New England, New Zealand, Pacific Ocean.
Project
Restyling web site
Year of project realzation
2008
Need
Royal Caribbean needed to make of the website a comfortable and easy to use digital area; a place to help users to get the needed information on cruises and destinations.
Solution
Tinext renewed the existing web site developing a functional, reliable, consistent and suitable setting for users. The new website allows users to surf through contents and services offered by Royal Caribbean.
Graphic is simple, linear, smart. It highlights access to information, making it easy to identify the ships and all the related services and promotions and, last but not least, it allows to find interesting itineraries and excursions.
With a simple and clear navigation logic and information well organised and easily reachable thanks to a measured usage of colours, the user experience is very intense.
Strengths
- Nice look & feel
- High navigability
- Simple interface
- Wide range of information and services
- Online check-in and excursion booking
 http://mediterraneo.rccl.it
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