Buyfirst.it

Customer

Buyfirst, an online retailer of underwear and clothes for 0-16 children, is built with special attention to customer needs. In this eshop are offered branded clothes at competitive prices and with an advanced post-sales service.

Customer's needs

While approaching ecommerce, Buyfirst, a company selling branded baby clothes at low prices, had to face the most common difficulties for e-tailers. Among these challenges there are the ability to provide detailed information on products without having a face-to-face contact with the customer, building a relationship with the customer through a constant support during the purchase, and an efficient post-sales management.

While developing the project, Tinext referred to the highest market standard in the field of online commerce. The result is a website with a clear navigation flow, a friendly user interface, and a rich user experience.

These are some of the functionalities at customers disposal:

• different ways to access the product detail: the search process is perfectly integrated and does not interrupt the flow of navigation.
• the product detail page offers a vast array of information
• great attention is paid to the visual impact of the page. Thanks to the zoom functionality, each garment can be analyzed in detail.
• on every product page are advised associations with complementary products
• a wish-list can be created and emailed
• purchases can be provided in a gift wrap, at a little extra charge
• customers order history is kept for facilitating products returns.

Strengths

Advanced user experience in both site navigation and products visualization. Detailed zoom on products pictures makes even more easy to look at products’ details. Purchasing (and re-purchasing) items is easy and there is the possibility to track the order shipment.