Alpes.it

Description of the Customer

Alpes is a handicraft enterprise based in Valtellina, in the heart of Italian Central Alps, that has been selecting, processing and marketing for over 50 years Porcini mushrooms, artichokes, olives and other local food of the Mediterranean area, in the sign of quality and safety.

Objective: give visibility to quality

The Alpes project aims at creating a website in two languages that could assure suitable visibility to the produced and marketed local food. The graphic image of the product has been highlighted by emphasizing its freshness and quality.

Requirement: inspire passion and loyalty

Alpes distributes its products in Italy and abroad through a selected network of delicatessen shops and wanted to have a showcase website to present both its products and the services available for retailers.

The visual communication concept should emphasize the special care devoted to the quality of the production process and to the careful and dedicated customer service.

Solution: the simplicity of Magnolia at product service

Tinext solution is the CMS Magnolia, a powerful and immediate management tool giving the customer the possibility of creating and editing textual and multimedia contents in a fully independent way.

Special care has been devoted to optimizing the catalog of products and other functions, such as the list of recipes and gadgets, the News management system, the integration of a newsletter platform and of the existing e-commerce system.

According to the customer requirements, the concept of fresh product has been combined graphically with high-impact images and settings.

Strong points: more independence and flexibility

Here are the project strong points:

• Total independence of the editors in managing contents in two languages
• Integration of functions such as catalog of products, e-commerce, newsletter and news
• A graphic impact that is both elegant and classic
• Immediacy and simple use of contents