Experience and social functionalities for Ticino.ch

The project

Architecture and design definition, and website development of the new portal www.ticino.ch.
Particular attention has been paid to the information architecture and to the integration of data coming from ticinoinfo database.

• content emersion according to marketing needs; possibility to add editorial content to database information;
• users’ involvement thanks to the integration of contents coming from social networks;
• content distribution over different channels, with particular attention to the mobile channel.

Customer's needs

Ticino Tourism had a comprehensive database of accommodation, gastronomy and events for the Ticino region. This information was being distributed to local tourism boards and other association. Standard information, however, was no longer enough for partners, which needed a way to modify, or augment, the data with specific information to satisfy their own marketing needs.

Solution

Tinext performed the following activities for ticinoinfo:

• in depth analysis for the definition of the portal information architecture, encompassing structural and functional aspects;
• concept and design of the new portal;
• configuration, development, and personalization of the web content management tool (WCM), based on Magnolia.
• integration with ticinoinfo database
• ticinoinfo personnel training for managing web contents with the new WCM
• travel planner
• WCM personalization with special paragraphs allowing integration of content from social networks
• iPhone application (iTicino) ;
• meeting and incentives website (MICE): ·meetings.ticino.ch

Forthcoming: press website (MediaZone), website localization in other languages, mobile version of the website.

Project's strengths

The new Ticino.ch web portal allows content editors to select existing contents from ticinoinfo and adapting them by adding new information. In so doing, ticinoinfo is able to present and publish on the web very rich and personalized pages that set the portal apart.

Moreover, thanks to the travel planner tool, web visitors can create a personal trip itinerary to be shared with friends via email or social networks.

Acknowledgments

The innovation brought by this new portal has been underlined also by Magnolia. At this link you can find a case study with more information about the project.