Tinext releases a trade portal for Royal Caribbean

Royal Caribbean Cruises Ltd. is the world's second largest cruise line operator, owning Royal Caribbean International, Celebrity Cruises, Azamara Cruises, Pullmantur and CDF Croisières de France.

Customer
Royal Caribbean Cruises LTD
Goal
New website
Technology
Magnolia CMS
Year
2013
A portal dedicated exclusively to travel agencies

To speed up communication between Royal Caribbean and the travel agencies – almost 12000 – which take advantage of their products and services, Tinext developed a website entirely dedicated to Trade, at which you access through authentication. Graphics are clean and functional, highlighting the most recent content, and allows the agencies to quickly access the different sections and functionalities.

Responsive design and dedicated layout

Since smartphones and tablets have been used more and more frequently, Tinext suggested the development of a responsive website, which optimizes the fruition of contents on mobile devices. A dedicated layout has been created for the desktop, mobile and tablet visualisation, so to allow the full usage of all functionalities in any condition.

One dashboard to monitor all data

After logging in, the travel agencies access their profile, and visualise a dashboard summing up the main sales indicators and gives an overview of all activities effectuated in the selected period of time. In addition, it gives an updated status of all leads and all requests gathered during the different activities. There is as well the opportunity for agencies to communicate with their sales manager. Each sales manager, at the same time, accesses the reserved area, having, at a glance, a complete overview of all activities carried out by his travel agencies.  

Online marketing and tailored quotes

On top of checking their data, travel agencies can take advantage of dedicated offers and of the promotional material offered by Royal Caribbean – such as banners, offer templates and newsletters – featuring both Royal Caribbean and the agency’s logos and contacts. Moreover, they can access an exclusive section where they find new contacts who have been looking for a travel agency in their geographical proximity. The portal offers as well an extremely efficient quotes’ system: once a quote has been confirmed, from the platform it is possible to send the booking directly to Royal Caribbean, together with other requests: flight bookings, hotels, excursions, special packages.

 

More information

Contact Tinext to receive more information in regards to this project or to receive an offer.

MORE INFORMATION
Strenghts
  • Possibility to interface sales managers and travel agencies
  • Possibility to analyse data and trends for every agency
  • Adaptability to tablets and smartphones thanks to responsive design
  • Possibility to take advantage of promotional material such as offers’ and newsletters’ templates
  • Possibility to create tailored quotes

 

Numbers in the first 2 hours
238 log-ins
152 completed surveys
61 new contacts
37 catalogue requests
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