Royal Caribbean sails with Tinext

Customer

Royal Caribbean Cruises Ltd is the world second-largest cruise line operator, owning the brands Royal Caribbean International, Celebrity Cruises, Azamara Cruises, Pullmantur and CDF Croisières de France. With 38 operating ships and 6 more to come, the company has the newest fleet in the world.

Customer's needs

Improve the communication on the digital channel to promote Royal Caribbean Cruises.Thanks to the integration of a booking engine, the website has not only to accompany the potential customer in the decision-making process, but also to boost sales through the online channel.

Solution

Magnolia CMS, thanks to its flexibility and ease of use, was the ideal tool to satisfy customer’s needs. Each and every page of the website can be easily managed with few clicks. As for the booking engine integration, Tinext cooperated with EZY, the Swedish company, that developed for Royal Caribbean the ad-hoc booking engine tool.

Strengths

The client benefited of several improvements both on website visitors and website authors:

• simple management of all website contents
• accurate information architecture analysis
• ease of use of the content management system (CMS)
• detailed information architecture analysis ended up with clear and complete content structure
• external booking engine integration
• newsletter tool integration
• online catalogue
• video FAQs
• tool to find the closest travel agency