The new Lugano.ch

Customer

The ninth city in Switzerland in terms of dimensions, the first city of Italian Switzerland, the third best-established banking centre at international level, after Zürich and Geneva, Lugano is has been for a long time one of the forerunner cities in developing digital information services for its citizens.

Need: efficient communication

Improving the website communication effectiveness, reorganizing contents by main subject areas and user targets, creating a preparatory platform for the supply of online services in compliance with the electronic government rules, and making the website a channel of direct and continuous communication with the citizen and a wider public applying to Lugano specific services, such as culture, finance, healthcare, etc.

A flexible and integrated solution

A platform with a strong editorial orienting that enables the customer to manage original contents and to connect to the contents produced on internal platforms (Lotus) by interpreting the users’ needs, even if they are not citizens of Lugano.
The website allows to disintermediate and facilitate dialog between user and public administration by conveying communication through easy-to-find contents having a clear and direct language.
This is the reason why the city of Lugano has chosen Magnolia, a platform with a strong editorial orientation, improved by some customizations developed by the team of Tinext.

Strengths

• Integrated navigation systems (by target, by task, by contents emerging, traditional navigation, AZ index and tag cloud)
• Localization of all contents on the maps
• Setup of Google Search
• Development of a system to categorize and mirror contents: possibility of finding and displaying the same content in several website points, irrespective of navigation.