Storiedelbosco.visjam.com: an ethical contest

  • 22 May 2013
Image Storiedelbosco.visjam.com: an ethical contest

To highlight the importance of a healthy diet in children, Vis asked Tinext to realise a user generated content platform.

Vis is an Italian company producing jams, marmellades, fruit products and high quality pastries. They are targeting large scale distribution shops and supermarkets. In addition to their production line, they own as well a nutritional channel through which they spread their belief in having an healthy and balanced diet. The channel targets adults and children especially.

To highlight even more the importance of a healty diet in children, Vis asked Tinext to realise a user generated content platform to launch a contest dedicated to children fairy tales. In each tale, it is essential that a chosen fruit becomes a decisive element for the given story.

For this project, Tinext not only took care of the website development and of the contest study, but also focused on the graphics and the crativity. In addition, Tinext has as well integrated social networks' tools to increase the user's involvement.

The contest offers, as a first prize, the supply of Vis breakfast products for a whole year.

Visit the website!